Tuesday, May 26, 2009

Sport Business ReviewL: BSN

If you haven't already, check out my Sports Business Review column on The Real Athlete Blog. Access Athletes has a great site with a lot of good and useful information for athletes and agents and everyone else. My newest article is a review of BSN supplement drinks.
Here is a little blurb from the review:
"With the increased attention the UFC and other extreme sports have been getting lately, so has the number of nutrition supplements that have hit the market. The number of products out there to choose from is large, and many of the products are very similar. Almost every professional athlete has his or her name behind a specific brand or drink, causing some consumers to try a specific brand for that reason alone.

With the number of new products and brands increasing each year, it is getting easier for new companies to pick up big name clients and attempt to stand out. However, the only way you can really find out if a product works or if it the company simply has a good marketing department, is by looking at reviews of products (such as this one), and if everything you read sounds good, trying the product out for yourself."

Read the rest of the article on Access Athletes: The Real Athlete Blog.

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