Tuesday, November 15, 2011

Soccer Cleats With A Chip

New Adidas Soccer Cleat Lets Users Compare Performance To Stars

adidas today begins selling new soccer cleats that "allow the wearer to compare speed and movement with stars" such as FC Barcelona F Lionel Messi. The shoe, which uses an "embedded chip to record and analyze a player's performance," goes on sale today in Europe, Asia and Latin America, and will hit U.S. stores Dec. 1. The product was worn by Messi in Argentina's Sept. 6 friendly against Nigeria. It is part of an attempt by adidas to "help fend off larger rival Nike and extend its leadership in soccer" (S.F. CHRONICLE, 11/14).

No comments: